Lagos State Signage and Advertisement Agency's (LASAA) bid
to host Africa's biggest outdoor conference and exhibition in June this year
has received a big boost following the participation of the world's biggest
outdoor agency, JCDecaux. The Chief Executive Officer of JCDecaux Southern
Europe, this week confirmed participation, indicating willingness to share his
wealth of experience with other international speakers and conference delegates.
Jean-Sébastien Decaux
joined JCDecaux Group in 1998. From 1998 to 2000, he worked as a Sales manager responsible for the launch of
advertising campaigns in supermarkets for JCDecaux in the United Kingdom before
being appointed City Relations Manager of JCDecaux Italia in 2000. He
previously served as Managing Director responsible for Street Furniture and
Sales Director of IGPDecaux, of which he is also a board member. In 2004, he
took on responsibility for the Belgian and Luxembourg subsidiaries. The
outdoor agency is
presently in 3,700 cities with more than 10,484 employees.
Managing Director of
LASAA, Mr. George Noah was upbeat about the development saying it will
augment the level of debate at the much anticipated event. ''Mr Jean-Sébastien
Decaux's presence would add more pep to the intercontinental flavour of
the conference owing to his wealth of experience in European markets’’
Noah enthused.
JCDecaux is the number 1
Outdoor advertising company in the world, playing a major part in transforming
urban landscapes across the world. The company was established in 1964 when
Jean-Claude Decaux – JCDecaux’s founder and today Chairman of JCDecaux’s
Supervisory Board – installed the first advertising bus shelters in Lyon,
France, driven by his vision of city beautification financed through
advertising revenues at no cost to the municipalities and taxpayers.
The company now operates
in over 55 countries around the world including; United States, Uruguay,
Uzbekistan, Cameroon, Canada, Chile, China, Croatia, Czech Republic,
Denmark, Estonia, Finland, France, Germany, Hungary, Iceland, India, Ireland,
Israel, Italy, Japan, Kazakhstan, Latvia, Lithuania, Luxembourg, Malaysia,
Montenegro, The Netherlands, Norway, Oman, Poland, Portugal, Qatar, Romania,
Russia, Saudi Arabia, Serbia, Singapore, Slovakia, Slovenia, South Africa, South
Korea, Spain, Algeria, Argentina, Australia, Austria, Azerbaijan,
Belgium, Brazil, Bulgaria, Sweden, Switzerland, Thailand, Turkey,
Ukraine, United Arab Emirates, United Kingdom.
In 2013, JCDecaux
had a turnover of €2,676.2 million. The company is
listed on the Eurolist of Euronext Paris and is part of the Euronext 100 index.
Whilst maintaining pole position in the world in the area of street
furniture with 434,700 advertising panels, it is also No.1
worldwide in transport advertising with more than 150 airports and more than
280 contracts in metros, buses, trains and tramways (358,100 advertising
panels), No.1 in Europe for billboards (199,600 advertising panels), No.1 in
outdoor advertising in the Asia-Pacific region (205,000 advertising panels),
No.1 worldwide for self-service bicycle hire 1,002,800 advertising panels in
more than 55 countries.
The African Outdoor
Advertising Conference and Exhibition (Africa Sign Expo) is to hold in
Lagos between June 25 – 27, 2014 at the Eko Hotel Convention Centre, Victoria
Island. The event, which is being organised by LASAA, will focus on
trends, best practices, innovations and challenges within the Nigerian and
African context. Expected participants include advertising agencies,
outdoor practitioners, media owners, signage fabricators, printers,
advertisers, regulators, government Officials, event companies, outdoor
protection services, retailers, franchisees and marketing professionals.
The event is expected
attract over 4,000 visitors,
300 exhibitors and conference participants from over 30 countries drawn from
Europe, Asia, America, Africa and within Nigeria.
