Sunday 18 May 2014
Lasaa MD, Bags man of the year award
WORLD'S BIGGEST OUTDOOR AGENCY TO PARTICIPATE AT LASAA'S AFRICA SIGN EXPO
Lagos State Signage and Advertisement Agency's (LASAA) bid
to host Africa's biggest outdoor conference and exhibition in June this year
has received a big boost following the participation of the world's biggest
outdoor agency, JCDecaux. The Chief Executive Officer of JCDecaux Southern
Europe, this week confirmed participation, indicating willingness to share his
wealth of experience with other international speakers and conference delegates.
Jean-Sébastien Decaux
joined JCDecaux Group in 1998. From 1998 to 2000, he worked as a Sales manager responsible for the launch of
advertising campaigns in supermarkets for JCDecaux in the United Kingdom before
being appointed City Relations Manager of JCDecaux Italia in 2000. He
previously served as Managing Director responsible for Street Furniture and
Sales Director of IGPDecaux, of which he is also a board member. In 2004, he
took on responsibility for the Belgian and Luxembourg subsidiaries. The
outdoor agency is
presently in 3,700 cities with more than 10,484 employees.
Managing Director of
LASAA, Mr. George Noah was upbeat about the development saying it will
augment the level of debate at the much anticipated event. ''Mr Jean-Sébastien
Decaux's presence would add more pep to the intercontinental flavour of
the conference owing to his wealth of experience in European markets’’
Noah enthused.
JCDecaux is the number 1
Outdoor advertising company in the world, playing a major part in transforming
urban landscapes across the world. The company was established in 1964 when
Jean-Claude Decaux – JCDecaux’s founder and today Chairman of JCDecaux’s
Supervisory Board – installed the first advertising bus shelters in Lyon,
France, driven by his vision of city beautification financed through
advertising revenues at no cost to the municipalities and taxpayers.
The company now operates
in over 55 countries around the world including; United States, Uruguay,
Uzbekistan, Cameroon, Canada, Chile, China, Croatia, Czech Republic,
Denmark, Estonia, Finland, France, Germany, Hungary, Iceland, India, Ireland,
Israel, Italy, Japan, Kazakhstan, Latvia, Lithuania, Luxembourg, Malaysia,
Montenegro, The Netherlands, Norway, Oman, Poland, Portugal, Qatar, Romania,
Russia, Saudi Arabia, Serbia, Singapore, Slovakia, Slovenia, South Africa, South
Korea, Spain, Algeria, Argentina, Australia, Austria, Azerbaijan,
Belgium, Brazil, Bulgaria, Sweden, Switzerland, Thailand, Turkey,
Ukraine, United Arab Emirates, United Kingdom.
In 2013, JCDecaux
had a turnover of €2,676.2 million. The company is
listed on the Eurolist of Euronext Paris and is part of the Euronext 100 index.
Whilst maintaining pole position in the world in the area of street
furniture with 434,700 advertising panels, it is also No.1
worldwide in transport advertising with more than 150 airports and more than
280 contracts in metros, buses, trains and tramways (358,100 advertising
panels), No.1 in Europe for billboards (199,600 advertising panels), No.1 in
outdoor advertising in the Asia-Pacific region (205,000 advertising panels),
No.1 worldwide for self-service bicycle hire 1,002,800 advertising panels in
more than 55 countries.
The African Outdoor
Advertising Conference and Exhibition (Africa Sign Expo) is to hold in
Lagos between June 25 – 27, 2014 at the Eko Hotel Convention Centre, Victoria
Island. The event, which is being organised by LASAA, will focus on
trends, best practices, innovations and challenges within the Nigerian and
African context. Expected participants include advertising agencies,
outdoor practitioners, media owners, signage fabricators, printers,
advertisers, regulators, government Officials, event companies, outdoor
protection services, retailers, franchisees and marketing professionals.
The event is expected
attract over 4,000 visitors,
300 exhibitors and conference participants from over 30 countries drawn from
Europe, Asia, America, Africa and within Nigeria.
LASAA GETS APCON SUPPORT ON OUTDOOR CONFERENCE AND EXPO
The Advertising Practitioners Council of Nigeria
(APCON) has thrown its weight behind the planned African Outdoor Advertising
Sign Expo to be held in Lagos.
This was made known by the Registrar/Chief Executive
of APCON, Alhaji Bello Garuba Kankarofi, while receiving a team from LASAA, led
by the MD of the agency, George Noah.
According to Alhaji Kankarofi, “APCON is ready to support LASAA on the forthcoming outdoor advertising conference however it can.”
Preparations
for the hosting of the first international African Outdoor Advertising
Sign Expo, Lagos, scheduled for June 25th -27th 2014 received another
major boost from the apex regulatory body for Advertising practice in
Nigeria, the Advertising Practitioners Council of Nigeria (APCON). This
support was handed by the Registrar/Chief Executive of APCON, Alhaji
Bello Garuba Kankarofi when the team from LASAA led by Mr. George Noah
paid him a courtesy call.
- See more at: http://www.lasaa.com/lasaa-gets-apcon-support-on-outdoor-conference-and-expo/#sthash.TM1UhVXW.dpuf
- See more at: http://www.lasaa.com/lasaa-gets-apcon-support-on-outdoor-conference-and-expo/#sthash.TM1UhVXW.dpuf
Preparations
for the hosting of the first international African Outdoor Advertising
Sign Expo, Lagos, scheduled for June 25th -27th 2014 received another
major boost from the apex regulatory body for Advertising practice in
Nigeria, the Advertising Practitioners Council of Nigeria (APCON). This
support was handed by the Registrar/Chief Executive of APCON, Alhaji
Bello Garuba Kankarofi when the team from LASAA led by Mr. George Noah
paid him a courtesy call.
- See more at: http://www.lasaa.com/lasaa-gets-apcon-support-on-outdoor-conference-and-expo/#sthash.TM1UhVXW.dpuf
- See more at: http://www.lasaa.com/lasaa-gets-apcon-support-on-outdoor-conference-and-expo/#sthash.TM1UhVXW.dpuf
On his part, Mr. Noah said LASAA recognized the
pivotal role of the Council as a major institution in advertising as a whole,
hence, the courtesy visit.
According
to Idowu Omisore, he said, “Our visit is part of a wider consultation and
awareness effort to get the buy-in of all major stakeholders within the
advertising industry on the forthcoming Signage and Outdoor Advertising
Conference & Exhibition (African Sign Expo 2014) Lagos”.
''The
visit is aimed at keeping APCON abreast of our initiatives and activities which
we believe are all aimed at promoting the advertising industry. Our immediate
plan is to successfully host the African Outdoor Advertising Conference and
exhibition in June''.
The signage
& Outdoor conference and exhibition will hold at Eko Hotel Convention
Centre, Victoria Island, Lagos, between June 22 – 27th 2014.
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